Online presence people recognise instantly.
Brand Worlds
The strongest brands don’t just post content. They create something people recognise instantly. Every project below started with the same question:
what should this brand actually feel like online?
Campaigns & Brand Films
Some ideas deserve more room to breathe. Campaign and brand films bring the bigger story together, combining strategy, storytelling and creative direction into something that feels unmistakably yours.
Content & Creative
Good content should feel like the business it belongs to. Photography, video and creative assets built around the personality, positioning and visual direction of each brand.
I've never believed people buy from businesses. They buy from people.
Even when they think they're choosing a clinic, a salon or a brand, they're usually placing their trust in the person behind it.
Every founder gives people a different reason to say yes. My job is figuring out what that reason is and building a brand world around it.
Nurse Karoline
Ongoing Creative Direction & Content Partnership
Expertise opens the door. Personality builds the connection.
With increasing restrictions around cosmetic medicine marketing, the focus shifted away from treatments alone and towards the person behind the recommendations.
The brand world combines clinical expertise, personalised facial assessment and educational content with the warmth and humour Karoline is known for. The result is a presence that feels knowledgeable without feeling intimidating, and professional without losing personality.
Sarah Kamel
Personal Brand Development & Creative Direction
Education earns attention. Conviction earns trust.
A personal brand should grow with the person behind it. While hair remains part of the story, the broader strategy focused on positioning Sarah as an educator, founder and industry leader. The content reflects not only what she does, but the experience, perspective and leadership that have led to opportunities beyond the salon floor.
Brand Rollout
More Than a Product.
A complete brand rollout for professional haircare brand Nuakore®, spanning strategy, pre-launch campaigns, brand trailers, content creation, messaging, photography and website design.
Ongoing Creative Direction + Content
A LOCAL FISH + CHIP SHOP.
1.7M+ ORGANIC VIEWS.
Chumley Warners already had the food, the history and a loyal local following.
My job was to turn what made the business unmistakably British into content people wanted to watch, share and talk about.
The result? 1.7M+ organic views across Instagram, Facebook and TikTok, thousands of new followers, increasingly busy trading days and customers walking in saying they've come from TikTok.
